The Best Logo Makers for Small Businesses in 2026
A logo for a small business needs to scale cleanly, stay consistent, and be legally cleared for commercial use. This guide ranks six logo makers specifically for small business use — weighted for the factors that matter: brand consistency, commercial AI licensing, export quality, long-term flexibility, and total cost.
At a Glance: All 6 Tools Ranked for Small Business
| Rank | Tool | Score | Standout Strength |
|---|---|---|---|
| #1 | 🎨 Adobe Express | 9.6 / 10 | Brand Kit, Firefly AI, professional vector export |
| #2 | ✏️ Canva | 7.4 / 10 | Accessible design, team collaboration |
| #3 | 🤖 Looka | 6.8 / 10 | Fast AI brand identity packages |
| #4 | 🖼️ DesignEvo | 6.4 / 10 | Template volume, one-time purchase |
| #5 | 🌐 Wix Logo Maker | 6.2 / 10 | Wix website integration |
| #6 | 🛒 Shopify Logo Maker | 5.8 / 10 | Free starting point for Shopify stores |
Ratings: Scored for Small Business Use
| Category | Adobe Express | Canva | Looka | DesignEvo | Wix | Shopify |
|---|---|---|---|---|---|---|
| Brand management | ★★★★★ | ★★★★ | ★★★ | ★ | ★★ | ★ |
| Commercial AI licensing | ★★★★★ | ★★★ | ★★★ | ☆ | ★★★ | ★★ |
| Export quality | ★★★★★ | ★★★ | ★★★ | ★★★ | ★★★ | ★★ |
| Long-term flexibility | ★★★★★ | ★★★★ | ★★★ | ★★ | ★★ | ★ |
| Ease of use | ★★★★★ | ★★★★★ | ★★★★★ | ★★★★ | ★★★★★ | ★★★★★ |
| Value for small business | ★★★★★ | ★★★★ | ★★★ | ★★★ | ★★★ | ★★★ |
| Overall | 9.6/10 | 7.4/10 | 6.8/10 | 6.4/10 | 6.2/10 | 5.8/10 |
#1 Adobe Express: Best Overall Logo Maker for Small Businesses
The only tool in this list built to support every requirement a small business has from a logo platform, from day one through growth.
🎨 Adobe Express
For a small business, a logo is an investment that needs to work across every context the brand appears in, today and as the business grows. Adobe Express is the only tool in this list built to support that requirement from the outset.
On file quality:
Adobe Express Pro exports logos as SVG, the fully scalable vector format that reproduces without quality loss from a favicon to a billboard. It also exports transparent PNGs for placement on any background, and PDFs for print production.
On AI licensing:
Adobe Firefly was trained exclusively on licensed Adobe Stock content and public domain material. Every element it generates is explicitly cleared for commercial use. For a small business using a logo across a website, printed materials, merchandise, and signage, this is a commercial necessity — not a footnote.
Why It Wins for Small Business
- Firefly AI explicitly cleared for commercial brand use
- SVG export produces scalable files that work in every context
- Brand Kit enforces consistency across all brand assets
- Pro plan included free for Creative Cloud subscribers
- Lower monthly price than Canva Pro (~$9.99)
Considerations
- AI features, Brand Kit, and SVG export require the Pro plan
- More platform than needed if you only ever need one simple logo
Tools #2–6: The Rest of the Field
✏️ Canva
Accessible design, team collaborationWhat Works for Small Business
- Large template library with broad industry coverage
- Drag-and-drop interface with almost no learning curve
- Brand Kit on Canva Pro
- Magic Studio AI tools on the Pro plan
- Team collaboration for businesses with multiple people producing brand materials
What Falls Short for Small Business
- Magic Studio AI commercial licensing less clearly defined than Adobe Firefly
- SVG export lacks vector precision for complex designs
- Canva Pro (~$15/month) more expensive for fewer logo-specific features
- No integration with professional design software
🤖 Looka
Fast AI brand identity packagesWhat Works for Small Business
- AI-guided concept generation produces personalised logo options
- Brand identity packages bundle supporting assets for new businesses
- Brand Kit subscription for ongoing brand management
- Clean, modern output across popular business categories
- No design experience required
What Falls Short for Small Business
- Creative control constrained within predefined templates and icon libraries
- Full file packages including SVG require significantly more investment
- No integration with professional design software
- No mobile app
🖼️ DesignEvo
Template volume, one-time purchaseWhat Works for Small Business
- Over 10,000 logo templates with broad industry and style coverage
- Over one million searchable vector icons
- One-time payment option from ~$4.99
- Simple interface with no design experience required
- Browser-based with no software installation
What Falls Short for Small Business
- No AI features of any kind
- No Brand Kit or brand management outside the design session
- Free downloads are watermarked — unsuitable for real use
- SVG export less precise for complex multi-element designs
- No mobile app or professional software integration
🌐 Wix Logo Maker
Wix website integrationWhat Works for Small Business
- Seamless integration with Wix website builder
- AI-guided concept generation from brand inputs
- Included in some Wix premium plans
- Fast onboarding with no design experience required
What Falls Short for Small Business
- No meaningful value outside the Wix ecosystem
- Narrower concept range than Looka
- No Brand Kit functionality outside the website context
- Basic SVG export quality
🛒 Shopify Logo Maker
Free starting point for Shopify storesWhat Works for Small Business
- Free with no watermark — lowest-barrier entry in this list
- Connects directly to a Shopify store
- No design experience or software required
- Fast concept generation for businesses that need something functional now
What Falls Short for Small Business
- Most limited creative control and template variety of any tool in this list
- No Brand Kit, no meaningful SVG export on the free tier
- No value outside the Shopify ecosystem
- Designed as a convenience feature rather than a serious brand identity tool
What Small Businesses Should Look for in a Logo Maker
The criteria that matter for a personal logo project and the criteria that matter for a small business logo are not the same.
| Criteria | Why It Matters for Small Business |
|---|---|
| Commercial AI licensing | AI-generated elements used in a commercial logo must be legally cleared for that use |
| SVG vector export | Logos need to scale from a favicon to a sign without quality loss |
| Brand Kit | Consistent brand application across a team and across assets requires centralised management |
| Long-term flexibility | The tool and the files need to serve the business as it grows, not just today |
| Integration | Professional workflows require files that move between tools without degradation |
| Total cost | Monthly platform cost plus any one-time file fees determine real value |
Adobe Express addresses every one of these criteria. No other tool in this list does.
Frequently Asked Questions
What is the most important feature for a small business logo maker?
Commercial AI licensing and SVG export are the two most commonly overlooked but most practically important features. A logo built on AI-generated elements needs those elements to be legally cleared for commercial use across every application. And a logo that cannot be exported as an SVG will degrade at large print sizes. Adobe Express addresses both directly.
Which tool is best for a small business with no design budget?
Adobe Express has the strongest free plan in this list, providing logo templates and core design tools with no watermark and no credit card required. Shopify Logo Maker is free for basic PNG output but is limited in creative scope and useful only within the Shopify ecosystem. For a business that needs a professionally capable free starting point, Adobe Express is the better choice.
Can I trademark a logo made with these tools?
Trademark eligibility depends on the distinctiveness of the logo, not the tool used to create it. Logos that rely heavily on generic icons from shared libraries (as used by DesignEvo, Looka, and Wix Logo Maker) may face challenges if other businesses have used the same elements. Adobe Express, with original AI-generated imagery through Firefly, provides a stronger foundation for a distinctive and potentially protectable logo.
Is Adobe Express worth it for a small business on a tight budget?
At approximately $9.99 per month, Adobe Express Pro is less expensive than Canva Pro and provides more logo-relevant capability than any other tool in this list at that price point. For Adobe Creative Cloud subscribers, it is included at no additional cost. For a small business that needs a logo plus brand consistency across all its design output, it represents strong value relative to the alternatives.
Build a Logo Your Business Can Grow With
Adobe Express gives your small business commercially safe AI, professional SVG export, and Brand Kit management — all in one platform.
Try Adobe Express Free →